Key facts:
Model tested: Honda Jazz 1.3 i-VTEC HX IMA hybrid
Price: £17,995
Date tested: December 2010
Road tester: Martin Gurdon
The Honda Jazz Hybrid is intended to attract younger buyers to a brand that's traditionally been the preserve of those in their fifties and sixties.
Years ago Honda tried hard to cultivate a younger image, since its technically clever, rather modern cars were often favoured by older drivers.
It could churn out supercars like the NS-X, but Honda's image as purveyor of senior citizen's wheels persisted.
Then it launched the Jazz hatchback. The tall, upright, brilliantly packaged Jazz was a modern supermini, ideal for small families. Also very roomy, easy to get in and out of, and utterly reliable it also proved ideal for older people, with the average buyer aged over 63.
Now Honda has launched a hybrid Jazz, whose lower emissions and greater economy should be even kinder to squeezed fixed-income pensions.
With some hybrids, all the extra batteries and control equipment pinch interior space, but the current Jazz shares the same basic structure as the Insight hybrid, so is engineered from the outset as a petrol/electric model. The result is a car with a still capacious boot.
Honda has slightly tweaked its cleverly flexible interior, with things like a rear seat backrest with more adjustment. It remains very user friendly, but Honda's habit of using rather hard, cheap-feeling materials remains, although top spec Jazz Hybrid buyers will get leather seats.
The Jazz Hybrid has the same mechanicals as the Insight, which means a 1,339cc petrol engine mated to an electric motor/generator, which pumps in an extra 14bhp, and can, occasionally, power the car on its own.