Companies across the planet want famous faces promoting their products - it's a fantastic marketing ploy which grabs the consumer's attention.
And there's big money involved. Tiger Woods has made a mint out of fronting various campaigns, but a little birdie tells us that might be about to end…
We've gone through the archive to pick out some cracking photos - including Lamborghini-loving Robbie Savage with an MG, Peter Crouch posing by a Hyundai Santa Fe and Sting, chilling out in the back of a Jaguar S-Type.