Designed to celebrate "innovative" and original car design, tyre company Michelin – famous for the 'little fat bloke' emblem – hosts an annual awards bash showcasing cutting edge car design.
The entrants are given a simple brief – come up with something funky, cool and which makes The Jetsons seem like The Flintstones.
Ok – so probably not exact wording, but you know what it means: cue stunning concept cars.